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| B2C – Border Beer will supply a mobile community that optimizes the experience of a night out. |
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| B2B – Border Beer makes it possible for a place of serving or a music venue (the clients of the brewery) to create their own sub community in which guests can sign up to get news, info, special offers, here-and-now services etc. |
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| C2C - Users communicating directly from mobile phone to mobile phone and making ‘lets-go-out’ groups, updating each other live as well as inviting each other to the best places to be. |
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