Border Beer going out community:
A brewery would like to increase the experience to end users when using their product - drinking beer out in night life. They will achieve this by creating a mobile community everyone can access whenever and wherever from their mobile phones.
The object of the community is to:
Increase and enhance the experience of a night out in bars and disco’s
Make it possible to interact with other friends & groups by text/pictures/videos
Encourage going out places to compete about hosting the best party around – live
Get clients and end-users to connect Border Beer as a synonym of giving the best possible night out
Create a database of loyal clients open to news, offers etc. |
