myRecipe.dk:
A supermarket wants to enhance and ease the shopping experience for customers, giving them on-location inspiration to recipes and market special offers.
They will do this by making an online mobile recipe community that everyone can access from their mobile phone ‘on the spot’ in the shopping situation when needed - as opposed to the desk top that will only be of help too late.
The object of the community is to:
Make it easy for customers to get inspiration on location
Optimize the shopping experience, sale offers, interests etc.
Make it possible for customers to share recipes
Create a database of loyal customers open to news, offers etc.
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