1.5.2010
Danish National Railway chooses Moblos.
DSB - Danish National Railway - chooses Moblos as development and management partner for their new MVNO set up.
DSB is launching a national MVNO setup in august 2010 – wanting to offer a market leader mobile subscription and optimize the customers travel experience via a state of the art mobile platform and mobile applications.
Moblos is chosen to manage the launch process and develop the MVNO mobile platform and different applications.
Moblos is building the mobile platform on its own Customer Back End System – all ready handling a number of mobile communities.
In addition to the mobile platform Moblos will develop several Value Adding Services and Location Based Services for DSB to launch – adding to the guests experience of using DSB.
See more on www.dsbtalk.dk in august.
7.9.2009
Copenhagen Municipality chose Moblos!
Copenhagen Municipality has a great deal of content, advice and news on their online web-platform. Besides news about what is going on in their city, i.e. creation of a new handicap center or a big event in the town hall square, citizens of Copenhagen may find good advice for new parents about what to be especially attentive to with children (i.e. don’t give children less than 1 year old salt in their food) or for senior citizens about where to find help or where to find Senior Citizen Work Out etc. This works great for all with internet access. But now the same services are available for all Copenhagen citizens incl. the low income single mother with 2 kids and no internet connection but with a mobile phone. She can now get the same level of free advice as her sisters in Copenhagen with internet access.
But this is not the only intent from Copenhagen Municipality. The administration also wants to engage the population of Copenhagen and get them to report to the administration with likes/dislikes in the city area and also share experiences from the community – be it funny pictures from a party in the streets or avant-garde pictures of ones favourite building… the key being to get the city community closer to all citizens and increase their value of living in Copenhagen and their attachment to the city . All to/from their mobile phones.
1.9.2009
World’s largest NGO community chose Moblos!
WWF extends their membership club to include mobile phones.
WWF Denmark creates two mobile communities, each targeting a specific segment within their members. myPandaclub for Tweens and Teenagers and myWWF for adults. With this action WWF wants to make the efforts and results of a membership more immanent to the members and show them what their membership gives rise to, directly on their mobile phones. With this device the members can also show and share these results to friends and family while getting the latest news on the mobile.
In addition WWF wants to distribute news, promote events and engage teenagers to be more aware about the planet in a new and more relevant way – getting them to think more about the planet and the things every individual can do to make it a better place.
And last but not least WWF expects this new mobile community to be a viral tool with which to increase the member-get-member effect.
1.8.2009
The Danish national railway organization chose Moblos!
As a part of their strategy to be more interactive and mobile, DSB S-Train has launched their S-More mobile community 1/8-2009. S-More is a loyalty enhancing on-line community going on its second year – but now also on the mobile phone. S-More has had huge success on-line and it is this success DSB S-Train wants to enhance with a mobile version of S-More.
On this mobile platform the user will get access to all the usual advantages it gives to be a S-More member but now they will be accessible on the mobile phone: Get info, updates, participate in competitions, get special offers etc directly on the mobile phone. And on top of these known features the S-More members can now also participate interactively with the S-More community and blog directly from the mobile phone about their experiences with DSB S-Trains. This new mobile S-More community enhances the value of other key events by DSB S-Train for the benefit of S-More members i.e. special concert or movie offers. With this new mobile community DSB S-Train can distribute special offers and news directly to their loyal customers and increase their sense of value of their S-More membership.
26.5.2009
Top 10 Social Networking Websites & Forums - April 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
Please go to MarketingCharts to see full data.
12.03.2009
Mobile Phones are the new mass media
Mobile phones are the new mass media. And because we always carry it around and can get in contact with people and services quickly, it has become the most personalized and contextualized massmedia compared to tv, radio, print etc.
This is at least the opinion conveyed by Tomi Ahonen in a Denmarks Radio featured program. Tomi Ahonen is a consultant in the mobile industry focusing on business models for mobile companies. He has written a handfull of books - latest in November "Mobile as the 7th Mass Medium" - ... and being a Finn he has of course a background in Nokia..
On the "Future of Mobile" - conference in London in the fall of 2008, Tomi was speaking about the mobile phone as the personalized mass media. One of the barriers of evolving the mobile phone into its full potential as a massmedia is of course the capacity to handle advanced data and high data connection. Both being in focus was obvious during Mobile World congress in Barcelona in february where 50.000 guests attended the mobile fair. At MWC it was certainly the playground of smartphones - melting the mobile phones and pocket computers together using the mobile internet to acces services and products.
Every mobile manufacturer had a new smartphone to present. Not all was equally user friendly and at the award show it was surprisingly an outsider who won the award for "mobile of the year". It wasn't one of the big ones such as Sony Ericsson or Nokia, but the new social mobile phone from England kaldet INQ. INQ is founded by the same people behind the mobile carrier 3.
INQ is launched not as a mobile phone but as an internetservice. It doesn't have a big manual but 8 coloured aiding cards. At MWC INQ didn't have a regular stand but a big truck with a disco, a bar filled with partying bartenders, smoothies and delicious coffee. INQ is currently only available in England, Irland, Australia and soon Italy and Hong Kong. Further down the line it will be available all over the world.
Another new mobile phone for a niche market was presented at the MWC by Jesper Ravn. The new mobile phone is called Wigomo and is targeted towards kids between 5-10 years - the point being giving parents 100% controlability of the usage, both voice and mobile internet wise, of the phone by the kids.
We wish you the best of luck Jesper Ravn.
11.02.2009
Marketing forecasts for mobile marketing
Mobile is the french fries of marketing – just consider the frase “would you like mobile with that sir?”. It is the new parameter with which one may enhance ones marketing campaign. It is also the strongest tool with which to make SPS (Single Person Segmentation) – marketing. The consumers are targeted when and where desired. This is also observed in the fact that media- and marketing agencies are opening specific mobile divisions to cater to their international clients desires in this field.
Also in the movie industry, mobile is a field of growing interest – having movie companies making specific mobile versions of feature movies in order to target this market.
In Korea the marketing industry spent more money on mobile marketing than on TV marketing. Even though this market is not representative for the world it gives an impression on the trend. In the US alone the marketing industry expects to spend $9 BN specifically on mobile social networks in 2012.
11.02.2009
FMCG into mobile marketing
Constantly changing consumer preferences, margin pressures, high-quantity sales, complex distribution networks and strict reporting regulations, are only some of the challenges of the Fast Moving Consumer Goods (FMCG) industry. FMCG companies need to manufacture, ship and sell quality products at competitive costs, maximize sales and develop effective marketing strategies in order to stay competitive and profitable.
The FMCG industry includes food and non-food everyday consumer products. They are usually purchased as an outcome of small-scale consumer decision so they are heavily supported (advertising, promotion) by the manufacturers. Typical purchasing of these goods occurs at grocery stores, supermarkets, hypermarkets etc. The manufacturers are always exploring new outlets and sales locations while the traditional retailers have introduced private label brands to capture additional profit. Everyone uses fast moving consumer products every day.
This business is based on building powerful brands and achieving a high level of distribution.
Global power brands are the choice of multinational companies. Local brands can compliment these. Achieving superior distribution through a powerful supply chain and making sure the products are available wherever someone might want or need it. The FMCG Supply Chain is the interrelated collection of processes and associated resources. It includes suppliers, manufacturers, logistics service providers, warehouses, distributors, wholesalers and all other entities that lead up to delivery to the final customer. Followed in the market through sales force activity it can help gain a high level of distribution. Market research, consumer research, segmentation and product positioning is the compulsory homework of any company in this industry. Advertising and promotions, POS activities and loyalty programmes drive brand awareness, trial, purchase and is a core activity. While TV advertising is most common new solutions are also used including internet and mobile advertisements and mobile activities.
The FMCG-segment is usually globally and use both standardized and specific locally culturally oriented marketing strategies depending on the product and its local relations and local cultural understanding.
The FMCG-segment is deeply reliant on iterative purchase of the consumer and to stay connected to the consumer to keep top-of-mind in purchase situations.
Moblos Community Systems will provide a product for the FMCG-segmentation with which they can a) groom and develop a database of loyal customers to market to and keep loyal and b) create one global database and many local front-ends with which to market their product locally. |
